Why a Brand Book?

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony.

A Brand Book is a set of visual standards and guidelines, instructions for a practical way to build a brand identity.

So, what is a BRAND?

Your BRAND is everything--the things you communicate to key markets.

By definition, a BRAND is whatever the stakeholder thinks of when he or she hears “your name.”

A BRAND is a space in the mind, that you put there and you own…

Components of brand-book:

1. Logo (options for its implementation, standards and guidelines for use of the logo in different situations, as well as its placement next to other logos and images).

• Dimensions (for different formats, minimum size)

• PMS color (s)

• Monochrome execution

2. Brand font and how to use photos (recommendations for additional options of fonts).

• Type family

3. Brand Promise (what the brand offers in return for use).

4. The elevator speech

• How to verbalize the brand

5. The Look (principles of the layout).

• Signage

• Banners, flags

• Web

• Print