Summer of Canadian Discontent: How Tourism Boycotts Will Impact New Hampshire

This summer may not see the usual Canadian crowds lining up for lobster rolls or strolling through Portsmouth streets, catching some rays at Hampton Beach, or during Motorcycle Week. Instead, it's shaping up to be the "summer of Canadian discontent," with growing frustration north of the border prompting boycotts of travel to the United States, including popular New Hampshire destinations. And, it will cost our economy.

Recent headlines highlight growing apprehension among Canadians and European travelers, spurred by U.S. border detentions, sanctions and contentious political rhetoric. Stories have emerged of tourists facing unexpected challenges at the border, leading to a ripple effect of canceled reservations and lost revenue for local businesses. Portsmouth, long a favored spot for Canadian tourists, is already feeling the pinch, with hotels reporting cancellations directly linked to displeasure with President Donald Trump's controversial actions and threats.

A boycott movement is gaining real momentum, fueled by widespread media coverage and viral stories of visitors’ negative experiences. Canadian travelers are particularly critical, with social media groups actively discouraging visits to the U.S., citing a mix of political, safety, and ethical concerns. And, while their "elbows up" anger is aimed at the U.S. administration - it is also fed by Americans not speaking out in their defense.

What does this mean for New Hampshire? With Canada historically providing a significant influx of summer visitors, the potential economic impact is profound. Local businesses dependent on tourism dollars—from seaside inns to craft breweries and quaint downtown boutiques—may face an unusually quiet season. And while some NH businesses fly Canadian flags in solidarity, others shrug it off and say -"our customer base is diverse."

As tensions simmer, Granite State residents and business owners are left wondering: will diplomatic relations and friendly cross-border exchanges return in time to salvage this crucial tourist season, or will this summer indeed go down as New Hampshire's "summer of Canadian discontent"? Sadly, the answer is that this economic chill will be long lasting. Once feelings of betrayal and hurt are created, the scars can run deep. Canadians will look across the border with sadness for years to come, knowing that the regime that went after them with sanctions and closing off international library access was elected by the majority of American voters. They will shop local, avoid US brands and travel to friendly destinations. And just sticking a "bienvenue" sign on the border won't cut it anymore.