Spokesperson Training may be the key to Crisis Preparedness

Bad things go down in our fast-paced and interconnected world, and organizations like yours can face a myriad of potential crises that can threaten your reputation, credibility, and even very existence. From natural disasters and cybersecurity breaches to theft and scandals, the list of potential crises is scary. In times of crisis, effective communication is the key to surviving, and having well-trained spokespersons can make all the difference between navigating a crisis and exacerbating its impact.

At Louis Karno we like to say that spokesperson training is a vital component of crisis preparedness for a few reasons:

Maintaining Control of the Narrative: During any crisis, information can spread rapidly through traditional media and social media . Without a designated spokesperson who is trained to communicate under pressure, there is a risk of misinformation, rumors, and speculation taking hold. Spokesperson training you with the skills to control the narrative, disseminate accurate information, and counteract false or confused claims.

Building Trust + Credibility: In a crisis, stakeholders look to leaders for guidance and transparency. A trained spokesperson who communicates with empathy and clarity can help rebuild trust and credibility with internal and external audiences. By demonstrating a commitment to open communication and accountability, organizations can stop reputational damage and build goodwill.

Managing Public Perception: How an organization responds to a crisis can significantly mold public perception and brand reputation. Spokesperson training prepares individuals to deliver messages that align with the organization's values and mission. By maintaining a consistent framing across all communication channels, spokespersons can guide public perception and shape the narrative in one clear voice.

Preparing for Interviews: During a crisis, spokespersons are called upon to interact with journalists and members of the media. A written statement may not go far enough. Our spokesperson training includes mock interviews, role-playing exercises, and media coaching to prepare for these high-pressure situations. By honing their interview skills, spokespersons can effectively share key messages, handle difficult questions, and maintain composure in front of the camera.

Louis Karno's spokesperson training is an essential investment in crisis preparedness that will yield significant dividends in terms of reputation management, trust, and resilience when it hits the fan. Equipping spokespersons with the skills, knowledge, and confidence to communicate effectively during times of crisis, organizations can face real challenges and emerge stronger on the other side.