The best SEO agency is full of fairly standard SEO optimization tips to improve your SEO. Optimize your meta, write relevant content and quality, improve loading speed or structure your site with a semantic cocoon architecture are powerful and important SEO actions to implement.
In SEO, the goal is to do better than your competitors. It's a safe bet that they too are using the same techniques. How to stand out? It is for this reason that we propose to you to discover 6 techniques of advanced (but simple) referencing which will undoubtedly allow you to gain precious places in the search engines.
1. Logo optimization
Optimizing your logo is so simple and effective that most SEOs and site owners often neglect it and miss it. Of course, the link on your logo should refer to the homepage, the famous homepage, because it is a standard widely recognized and shared on the internet. Your logo should also be optimized for the keyword phrase you are targeting on the homepage.
So if you sell burgers in Islamabad, do not make the mistake by naming your logo "logo.jpg". Help Google better understand your website by naming your logo file "burger-Islamabad.jpg" or "Islamabad-burger-commande.jpg". Clearly, name your file according to the key phrase you want to position yourself on. And use dashes "-" rather than underscores "_".
In addition, do not forget to fill in the alt tag of the file. It must also be named according to the word or key phrase you are targeting for your home page.
This seems obvious but it is very often forgotten. And it's a simple way to optimize your SEO, especially when your business requires a local SEO.
You are invited to read Chris Silver Smith's full article on Search Engine Land about the logo optimization technique for local SEO.
2. Image Optimization for SEO
When you want to set up links, internal or external to your site, use the images. Classically when we make a link, we position it on the targeted expression on the page that we want to optimize. When creating links with images, do not forget to optimize your images here too. This can be a little more complicated if it is a link from a site outside your home and you do not have a hand. You will need to ask that this link is optimized, because it is worth it.
To optimize the links in the images, proceed as explained in the above advice for logo optimization, namely:
• Name the file according to the word or key phrase (as a reminder, use the hyphen - as a separator)
• Add an alt tag referring to the key phrase
• Put a link to the targeted page.
3. Formatting: bold, italic, and underlined keywords
This advice may seem trivial, but many miss the importance of text formatting. First, the layout of the text of an article is essential for the comfort of the reader.
If your article is a bit long, it is important to highlight or bold some important passages. Beyond the UX, this also gives an indication to Google who will then understand that you want to highlight or highlight some information to your readers. And the search engine will understand that the words or expressions are more important and this will be taken into account in the algorithm and will lead to a better referencing of the page.
4. 2,000 words and more
What is the quantity of words to have in a page for an optimum SEO? The question of the size of articles comes back frequently in the world of SEO. It is generally accepted and advisable to write and publish articles with a minimum of 300 words.
Many best SEO agency experts have noticed that pages containing a minimum of 2000 words were positioned much more frequently on the first page of Google's search results. Google likes content. and deep articles. This does not mean that you have to produce content at any rate to reach this bar (the proof with this article is a little over 1200 words!). Quality matters over quantity.
There is no need to dilute your articles, to make sentences and extended paragraphs. Content writing should not be hampered by too restrictive technical details. An article must provide relevant information for the reader. It is up to you to see if it is sufficiently relevant in 500 words or if it needs to be more developed.
Anyway, your article must be structured with titles, especially if it is long. Remember that your readers are increasingly using mobile media and do not necessarily read everything about your article.
Be strategic, informative; offer clean and simple content. And for small items, think of micro-moments, "snackable" content.
5. External links to authority sites
It's not just incoming links that matter! Integrating external links to authoritative sites (ie which are references such as wikipedia, Huffington Post ...) can inform Google that your content is more credible because you indicate sources recognized and enjoying a reputation and expertise. Be careful not to seek over-optimization by systematically inserting links to these sites. Google is not fooled.
Asked about this, John Mueller, webmaster Trend Analyst at Google, qualified his answer by indicating that the external links present in a page could positively impact the overall quality of this page in the eyes of the search engine but is not a requirement sine qua non.
By intelligently adding well-chosen and relevant external links, it helps send small positive signals to Google about the quality of content on a page.
6. Animated computer graphics: a new trend to illustrate your content
In terms of content, infographics have been widely acclaimed in recent years. This type of Content Marketing has the benefit of SEO being very often shared, both on social networks and other sites that take over. It allows many sites to get backlinks quite easily. The flip side of the success of this type of format unfortunately led to a drop in the quality of computer graphics.
At the same time, we have been witnessing the return of the gif for quite some time: indeed, the culture of animated gif is imposing itself on social networks and internets.
Quite recently, infographics have evolved by integrating the animated dimension of gifs to become gifographies that appeared in 2015. This type of innovative media attracts the eye and its viral potential can quickly increase the popularity of your website thanks to the GOS.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.