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Apr 302 min read
Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
164
Feb 272 min read
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
264
Feb 93 min read
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
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Nov 26, 20212 min read
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
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Nov 18, 20212 min read
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
877
Feb 25, 20212 min read
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
555
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