How the Fado taught me to Speak Portuguese
I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....
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May 12 min read
Unveiling the Azores: How We Changed Travel to the Atlantic Islands
Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...
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Mar 152 min read
What does it mean to be Portuguese?
Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...
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Mar 72 min read
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Apr 13, 20235 min read
What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
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Feb 16, 20233 min read
It's Time to Have a Serious Talk about Climate Change
Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...
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Feb 2, 20234 min read
Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
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Dec 20, 20222 min read
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Sep 27, 20226 min read
Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
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Aug 29, 20222 min read
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
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Jun 24, 20223 min read
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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Mar 31, 20223 min read
How Covid reintroduced me to an old friend
Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
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Mar 17, 20223 min read
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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Dec 30, 20212 min read
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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Aug 5, 20212 min read
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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