Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...

The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...

The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...

What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...