In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...

Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...