How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
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Dec 29, 20222 min read
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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Jun 10, 20223 min read
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
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Apr 14, 20221 min read
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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Mar 17, 20223 min read
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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Feb 3, 20223 min read
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Jan 6, 20222 min read
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
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Dec 2, 20214 min read
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
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Nov 26, 20212 min read
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Sep 2, 20212 min read
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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Jun 23, 20212 min read
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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Mar 25, 20213 min read
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Mar 4, 20212 min read
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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Feb 25, 20212 min read
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
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Feb 18, 20213 min read
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
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Jan 29, 20214 min read
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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Jan 7, 20212 min read
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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Dec 9, 20202 min read
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
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Sep 23, 20203 min read
Arts have, and can, lead the way for New Hampshire to rebuild
In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...
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