Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...

The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...