In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....

Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...

Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...

This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...