5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
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Apr 302 min read
Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
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Mar 212 min read
The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
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Jan 234 min read
After the Election: No new Monument to the Discoveries
I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...
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Dec 12, 20232 min read
The Crucial Role of a Comprehensive Communication Plan in Major Project Discussions
This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...
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Oct 5, 20233 min read
I helped make Portugal a top destination - and here is what needs to happen next
Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...
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Sep 30, 20232 min read
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
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Sep 7, 20232 min read
Why we don't talk enough about health equity in America
In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...
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Aug 23, 20232 min read
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
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Aug 11, 20233 min read
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
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Jul 27, 20232 min read
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
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Jun 1, 20232 min read
Multilingual websites are just good marketing
Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...
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May 30, 20233 min read
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
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May 11, 20232 min read
How to make your organization more inclusive
Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...
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Apr 27, 20233 min read
How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
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Jan 5, 20232 min read
The Alentejo is the Destination of 2023
We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...
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Dec 29, 20222 min read
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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Oct 12, 20222 min read
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
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Sep 16, 20222 min read
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
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Jun 24, 20223 min read
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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