Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Dec 29, 20232 min read
Louis Karno Travel Trends for 2024: A Round-Up
Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...
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Apr 13, 20235 min read
What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
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Jan 5, 20232 min read
The Alentejo is the Destination of 2023
We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...
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Dec 20, 20222 min read
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Dec 1, 20222 min read
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
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Nov 3, 20222 min read
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
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Sep 27, 20226 min read
Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
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Aug 5, 20212 min read
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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