Daily Covid Update
So, it is April 1st - no joke. The impact is enormous. Forbes reports: By the end of April, the impact of the coronavirus on the industry...
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Mar 31, 20201 min read
Crisis Review for March 31
A review of the latest new articles on the COVID-19 Crisis: Healthcare: How COVID-19 Could Affect Your Hospitals...
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Mar 30, 20201 min read
Crisis Review March 30th
These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...
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Mar 18, 20202 min read
What to do in a crisis like this with your communications?
Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now
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Mar 12, 20203 min read
How to have that difficult conversation when everything seems at stake?
We don’t all agree. Not all the time. That is the essence of a democracy. Discussion is the glue of freedom. But how do we bridge the gap, a
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Mar 5, 20201 min read
Need help to avoid a crisis? Talk to us.
We can build a custom interactive training session, we will work with a select team of spokespersons from your organization and run mock in
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Feb 27, 20207 min read
Travel: What to do to prepare for the coronavirus
Now the Coronavirus (COVID-19) is scaring folks across the world... so keep clam and read on!
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Feb 13, 20201 min read
How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
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Feb 5, 20202 min read
Marcus Aurelius: World's First PR Pro
Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.
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Jan 30, 20202 min read
It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
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Jan 28, 20203 min read
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
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Jan 16, 20202 min read
Is Big Pharma Green Washing NH?
The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.
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Jan 9, 20204 min read
Are we being distracted from the real news?
Is the news becoming a shell game?
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Dec 31, 20191 min read
How to attract media to social media posts
Instagram is focused on visual content but it is useful to build relationships, too. It is important to share pictures of the products you w
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Dec 10, 20193 min read
Trends: Seeing Travel in 2020 with 2020 Vision
As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...
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Nov 26, 20193 min read
A empresa que pôs os Americanos a passar férias em Portugal
No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...
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Jun 19, 20192 min read
Public relations across borders: 3 things you should look for when hiring a PR agency in another cou
Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...
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Jun 12, 20193 min read
Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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Jun 6, 20193 min read
5 tools every Public Relations pro should master
Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...
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