Blog | Louis Karno & Company Communications

Jul 29, 20203 min read

António Guterres was right: It is time to be true to ourselves

For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.

Jul 23, 20203 min read

The longer we wait to act, the more statues will fall - here's why...

Statues are powerful symbols, and they evoke a powerful reaction

Jul 16, 20203 min read

Why it is a terrible idea to make face masks a hill to die on

The communications of the face mask war

Jul 8, 20202 min read

Looking to hire a PR Firm?

A crisis is not easy, call a professional in and get help.

Jul 1, 20202 min read

Building a Brand One Step at a Time

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

Jun 23, 20203 min read

To address racism in America, we need to teach our real history

As America struggles to come to terms with systemic racism — many may ask why has this issue not been addressed, and why has it taken so...

Jun 10, 20203 min read

Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel

But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and

Jun 4, 20202 min read

In a Crisis: If you are going to take a bath, you might as well come clean

If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and

May 27, 20203 min read

Research is the way forward in marketing's new normal

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

May 21, 20201 min read

Time to Ditch the Newsletter? Oh yes!

Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new

May 14, 20201 min read

The time for piano music has passed

A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c

May 12, 20202 min read

What's next for travel journalism? Survey Says....

The overall message was clear - most surveys are orienting their work towards the post-Covid era.

May 7, 20204 min read

Can New Hampshire's travel industry recover from this crisis?

Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.

May 5, 20202 min read

I can't imagine a world without journalism

"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die

May 1, 20202 min read

In any crisis plan one thing is always constant: Never lie. Here is why

In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp

Apr 29, 20202 min read

5 Communication Tips For NH Non-Profits In Our New COVID19 Environment

This is a defining time for so many non-profits; and the reality is that some will not survive it.

Apr 21, 20203 min read

Qual o impacto do COVID-19 para a indústria do turismo portuguesa? Quais os próximos passos a dar?

Hoje, todos os voos feitos pela TAP encontram-se suspensos e Portugal está em total isolamento.

Apr 15, 20203 min read

What does COVID-19 Mean for the Portuguese Travel Industry? What are the next steps?

Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi

Apr 13, 20203 min read

Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19

The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance

Apr 8, 20203 min read

How the travel industry emerges from COVID-19 (If I had a crystal ball)

Certainly, longer flights might be a different story — bigger jets, and bigger destinations may be more of a draw — if the economy recovers.

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