Why it is a terrible idea to make face masks a hill to die on
The communications of the face mask war
top of page
Search
Jul 8, 20202 min read
Looking to hire a PR Firm?
A crisis is not easy, call a professional in and get help.
252
Jul 1, 20202 min read
Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
494
Jun 23, 20203 min read
To address racism in America, we need to teach our real history
As America struggles to come to terms with systemic racism — many may ask why has this issue not been addressed, and why has it taken so...
1115
Jun 10, 20203 min read
Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
2972
Jun 4, 20202 min read
In a Crisis: If you are going to take a bath, you might as well come clean
If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
361
May 27, 20203 min read
Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
515
May 21, 20201 min read
Time to Ditch the Newsletter? Oh yes!
Fear not, there is a way forward that works better, but also serves your core mission.
The key is that you need to see a blog as the new new
392
May 14, 20201 min read
The time for piano music has passed
A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c
291
May 12, 20202 min read
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
1461
May 7, 20204 min read
Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
742
May 5, 20202 min read
I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
4351
May 1, 20202 min read
In any crisis plan one thing is always constant: Never lie. Here is why
In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp
503
Apr 29, 20202 min read
5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
541
Apr 21, 20203 min read
Qual o impacto do COVID-19 para a indústria do turismo portuguesa? Quais os próximos passos a dar?
Hoje, todos os voos feitos pela TAP encontram-se suspensos e Portugal está em total isolamento.
1253
Apr 15, 20203 min read
What does COVID-19 Mean for the Portuguese Travel Industry? What are the next steps?
Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi
802
Apr 13, 20203 min read
Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19
The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance
3062
Apr 8, 20203 min read
How the travel industry emerges from COVID-19 (If I had a crystal ball)
Certainly, longer flights might be a different story — bigger jets, and bigger destinations may be more of a draw — if the economy recovers.
1344
Apr 6, 20202 min read
What the three bears have to teach us in the time of COVID-19
Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no
461
Apr 2, 20201 min read
COVID Crisis PR Update
A selection of news we want to share to help you today, April 2, 2020 - Consumers believe brands can lead coronavirus response, but...
211
bottom of page