Blog | Louis Karno & Company Communications

Dec 24, 20203 min read

Don't rule out the Creative Economy as a way to rebuild the economy

Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...

Dec 17, 20204 min read

How a BRAND Can See you Though a Crisis

These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...

Dec 9, 20202 min read

The Communication Problem with a COVID Vaccine

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

Dec 3, 20201 min read

This holiday Season, discover the Cinnamon Bear - you won't be sorry!

As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...

Nov 26, 20203 min read

Why UNH should drop Franklin Pierce, again

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

Nov 19, 20202 min read

7 Reflections on the American Market as seen from Europe

The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...

Nov 12, 20202 min read

COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

Nov 5, 20204 min read

Why do I love Portugal? Here’s an Answer for Today’s Troubled America

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

Oct 29, 20202 min read

Rebranding in a Pandemic? Sure, why not?

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

Oct 22, 20202 min read

Turismo do Alentejo partners w/ Louis Karno in new thinking international travel promotion campaign

“The challenge is to take a terrific destination and connect it with a present and future audience. Certainly, the world has changed, and so

Oct 15, 20203 min read

Travel has changed. Destination marketing needs to change too

The point is that COVID is a game changer. It has altered the course of the travel industry in a disruptive way. Now, large hotels will have

Oct 8, 20204 min read

A rough road ahead for higher leaning

We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less

Oct 1, 20204 min read

Hard to Respect a Ghost Site like “Respect New Hampshire”

Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...

Sep 23, 20203 min read

Arts have, and can, lead the way for New Hampshire to rebuild

In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...

Sep 18, 20203 min read

Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

Sep 3, 20202 min read

Travel’s new normal: Where we go from here…

The world is a changed place today. And the travel market is drastically different too. Most nations are off limits to Americans.

Aug 27, 20204 min read

The dark talent of Arch Oboler: The man who could conceive of the world being destroyed by a chicken

His name was Arch Oboler. He was one of America’s greatest radio playwrights, and one of the most imaginative horror writers of the 20th...

Aug 20, 20204 min read

We could sure use the help of one of America’s greatest humorists right now

Fred Allen was a truly great American comedian, who is, sadly, mostly forgotten today. His dry wit and outlook made him a bit of a philosoph

Aug 13, 20202 min read

Points of light for schools as they face the future

This has to be a terrible time to be a school leader. They have been given limited resources, research, and support to bring students...

Aug 6, 20203 min read

Pandemic Business Communications Practices, how to dress and Zoom for the brave new world

The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...

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