Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 4, 20211 min read
Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
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Apr 22, 20212 min read
How do you manage social media?
Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
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Apr 13, 20212 min read
What's next in tourism? Immersion Travel
Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
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Apr 1, 20211 min read
Why a Brand Book?
A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...
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Mar 25, 20213 min read
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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Mar 16, 20213 min read
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
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Mar 11, 20216 min read
Yes.The Monument to the Discoveries was built as Fascist Propaganda And this is why You should care
A few weeks back I innocently posted a travel blog I had written (a while ago) on Portugal to 2 travel and expat pages on Facebook. What...
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Mar 4, 20212 min read
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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Feb 25, 20212 min read
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
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Feb 18, 20213 min read
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
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Feb 11, 20212 min read
Save the Gasholder
“Boy am I glad we tore that historic building down,” is a phrase said by no one, ever. Today, New Hampshire has a decision before it: Do...
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Feb 4, 20213 min read
Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
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Jan 29, 20214 min read
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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Jan 20, 20212 min read
What to do now with the legacy of you-know-who
America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...
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Jan 13, 20213 min read
Karno’s 2021 Travel Predictions - Well, maybe… here’s what could happen
We did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...
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Jan 7, 20212 min read
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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Dec 24, 20203 min read
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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Dec 17, 20204 min read
How a BRAND Can See you Though a Crisis
These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...
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