The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Jan 20, 20222 min read
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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Jan 6, 20222 min read
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
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Dec 30, 20212 min read
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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Dec 16, 20212 min read
Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
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Dec 2, 20214 min read
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
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Nov 26, 20212 min read
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
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Nov 18, 20212 min read
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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Nov 4, 20212 min read
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
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Oct 21, 20212 min read
A free press and a safe press go hand in hand to safeguard our democracy
In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...
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Oct 7, 20212 min read
Hiring? Everyone Else is Too: Marketing Staffing Hacks
Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...
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Sep 30, 20213 min read
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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Sep 16, 20212 min read
Need a crisis tune up?
I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...
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Sep 2, 20212 min read
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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Aug 19, 20212 min read
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
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Aug 12, 20213 min read
Communications in a divided nation
A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
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Aug 5, 20212 min read
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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Jul 1, 20213 min read
Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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Jun 23, 20212 min read
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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Jun 10, 20212 min read
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
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