Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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Dec 20, 20222 min read
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Dec 1, 20222 min read
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
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Nov 3, 20222 min read
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
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Oct 26, 20221 min read
Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
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Oct 12, 20222 min read
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
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Sep 27, 20226 min read
Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
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Sep 16, 20222 min read
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
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Aug 29, 20222 min read
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
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Aug 7, 20222 min read
Want to enjoy Portugal? Just Slow Down, and Explore
The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...
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Jun 24, 20223 min read
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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Jun 10, 20223 min read
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
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May 12, 20222 min read
Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
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Apr 28, 20222 min read
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
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Apr 14, 20221 min read
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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Mar 31, 20223 min read
How Covid reintroduced me to an old friend
Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
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Mar 17, 20223 min read
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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Mar 10, 20222 min read
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
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Mar 3, 20222 min read
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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Feb 17, 20223 min read
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
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