Blog | Louis Karno & Company Communications

Jan 19, 20233 min read

Diversity is more than a catch phrase - it is a way of being

The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...

Jan 5, 20232 min read

The Alentejo is the Destination of 2023

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Dec 29, 20222 min read

Can a chicken tender be your brand?

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Dec 20, 20222 min read

2022: A Year of Thanks

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

Dec 1, 20222 min read

Travel Trends to Watch in 2023

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

Nov 3, 20222 min read

2022 Was a Year to Remember for the Alentejo

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

Oct 26, 20221 min read

Concord: It's Time to Talk about Preservation

While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...

Oct 12, 20222 min read

Strange New Worlds: Just What the World Needs Now

The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...

Sep 27, 20226 min read

Lessons Learned from 7 Weeks in Portugal’s Alentejo

They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...

Sep 16, 20222 min read

The new Secret Sauce in Marketing is Kindness

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

Aug 29, 20222 min read

Toss your “bucket list” in the bin: It's time for tourism to help the planet

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

Aug 7, 20222 min read

Want to enjoy Portugal? Just Slow Down, and Explore

The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...

Jun 24, 20223 min read

Recession: How will it impact the travel industry?

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

Jun 10, 20223 min read

19 Coffins: Finding Common Ground around Guns

When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...

May 12, 20222 min read

Many Americans get their news from TikTok: Is that a Good Thing?

I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...

Apr 28, 20222 min read

Portugal’s Alentejo Emerges as a Unique Destination amid Media praise

The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...

Apr 14, 20221 min read

Is it time to drop Facebook?

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Mar 31, 20223 min read

How Covid reintroduced me to an old friend

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

Mar 17, 20223 min read

Marketing lessons from the Wrath of Khan

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

Mar 10, 20222 min read

The Marketing of War has Changed: Truth now matters

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

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