How Louis Karno launched the Affordable Care Act in NH ten years ago
The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...
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Mar 212 min read
The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
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Mar 152 min read
What does it mean to be Portuguese?
Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...
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Mar 72 min read
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Feb 272 min read
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
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Feb 93 min read
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
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Feb 12 min read
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
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Jan 312 min read
Why do you need a crisis preparedness training?
Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...
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Jan 234 min read
After the Election: No new Monument to the Discoveries
I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...
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Jan 42 min read
Should I start the new year by dumping Twitter?
Had enough yet? IBM, Apple, Disney, Sony, Warner Bros., Comcast, NBCUniversal, Walmart and Paramount have all dropped X/Twitter ads. Elon...
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Dec 29, 20232 min read
Louis Karno Travel Trends for 2024: A Round-Up
Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...
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Dec 12, 20232 min read
The Crucial Role of a Comprehensive Communication Plan in Major Project Discussions
This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...
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Dec 8, 20232 min read
The Vital Role of Reading a Newspaper in Being an Engaged Citizen
In an era of rapid technological change and the proliferation of digital media, the significance of reading a traditional newspaper may...
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Nov 22, 20232 min read
Today, I am Thankful for so much
Thanksgiving, a holiday with a complex history, often intertwined with colonialism, nevertheless prompts reflection on gratitude. So, if...
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Nov 1, 20232 min read
Moving Forward with Inclusion and Tolerance - Our work in 2023
Usually this time I draft a look back on the year and the work we did. Well, 2023 was no normal year, and it is time to take a different...
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Oct 25, 20233 min read
My climate change story: The day 6 years ago we lost everything
This is my climate change story. It began as an ordinary Sunday in October 2017 when Portugal experienced unseasonably hot temperatures...
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Oct 18, 20233 min read
Does the New Hampshire Primary Still Matter?
The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...
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Oct 5, 20233 min read
I helped make Portugal a top destination - and here is what needs to happen next
Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...
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Sep 30, 20232 min read
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
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Sep 7, 20232 min read
Why we don't talk enough about health equity in America
In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...
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