Know when to stop. If you are in hole, don’t dig it deeper – stop, think it through and pivot back to a safe talking point. The more you dig

1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar

Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a...

Sears was once where American shopped, and this month it leadership bailed. Once the marketing gem in the retail crown, Sears was the...

Art is a big deal, it is who we are and a point of pride for the state. New Hampshire today is defined by the arts, and we need to invest mo

There many examples of how not to handle these situations.  Many administrations have chosen to keep their heads down, praying that nothing

The Capitol Arts Fest will be headlined by two free performances by the nationally acclaimed Squonk Opera. They’ll perform two 30-minute sho

Blogs. The work of some guy in his PJs? Wrong. Today many dynamic websites are built on blog platforms such as Typepad and SquareSpace....

So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you...

With the project finished on time and on budget, attitudes in the downtown area towards the project were positive. Many who were unsure of i

What is a press release good for? Press releases still have relevance if you follow these four best practices.

And have a plan. It call comes back to what you are trying to do online – not how cool you think you are.  You want to connect and share, no

The Covering New Hampshire outreach effort was a success not only because of the enrollment numbers, but because it was effective in educati

A BRAND is a space in the mind, that you put there and you own…

Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding

Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have

Is Lying Good Marketing? What You Can Learn From the Truth Wars

The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu

Everyday millions of non-and for profits makes posts that no one reads. The reasons are simple. They have no plan.