Blog | Louis Karno & Company Communications

Mar 30, 20172 min read

Why School Administrators Should Continue To Be Afraid ... Very Afraid

There many examples of how not to handle these situations. Many administrations have chosen to keep their heads down, praying that nothing

Mar 29, 20176 min read

Capital Arts Fest to connect, create and celebrate the culture of NH’s state capital on May 6th

The Capitol Arts Fest will be headlined by two free performances by the nationally acclaimed Squonk Opera. They’ll perform two 30-minute sho

Mar 24, 20171 min read

Why Blogging is a Direct Response Marketing Tactic That Works

Blogs. The work of some guy in his PJs? Wrong. Today many dynamic websites are built on blog platforms such as Typepad and SquareSpace....

Mar 21, 20172 min read

You may be getting the whole online thing backwards…

So you spent a lot of money on that new website. And it looks great! So why are you sending people away? Yes, that is exactly what you...

Mar 16, 20172 min read

Rebuilding Concord's Main Street

With the project finished on time and on budget, attitudes in the downtown area towards the project were positive. Many who were unsure of i

Mar 14, 20172 min read

Is It Worth the Effort and Expense to Send Out Press Releases?

What is a press release good for? Press releases still have relevance if you follow these four best practices.

Mar 10, 20172 min read

When It Comes To Marketing, Tragedy is a Brand Killer Not a Strategy

And have a plan. It call comes back to what you are trying to do online – not how cool you think you are. You want to connect and share, no

Mar 9, 20172 min read

Getting New Hampshire Covered

The Covering New Hampshire outreach effort was a success not only because of the enrollment numbers, but because it was effective in educati

Mar 7, 20171 min read

Why it is not a Brand without a Brand Book

A BRAND is a space in the mind, that you put there and you own…

Mar 2, 20172 min read

To infinity and beyond with the McAuliffe-Shepard Discovery Center

Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding

Feb 24, 20172 min read

How constant lies change our culture, again

Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi

Feb 22, 20172 min read

How can a travel destination use social media to help sales?

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have

Feb 18, 20172 min read

Is Lying Good Marketing? What You Can Learn From the Truth Wars

Feb 16, 20172 min read

How Portugal became the hottest destination in Europe

The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu

Feb 15, 20172 min read

Six Steps To Social Media Marketing Success For Nonprofits

Everyday millions of non-and for profits makes posts that no one reads. The reasons are simple. They have no plan.

Feb 11, 20172 min read

Is the press release dead?

The press release – as old as time itself. Does it still work? Sure it does!

Feb 9, 20171 min read

Crisis Communications: The Day That Sean Spicer Got It Right

Melissa McCarthy's impression of Sean Spicer generated headlines and laughs. What was his reaction?

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