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PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
Aug 31, 20173 min read
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Why Facebook works better than Google ads
Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording
Aug 24, 20172 min read
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Why American racism is dangerous
American racism is dangerous. Why? Eugenics, for one, the fake science of racial purity. It spread across America as a public health...
Aug 16, 20171 min read
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Culture kick started the NH tourism business, and needs a seat at the table
So, now with a new game plan, and our natural and cultural treasures in one basket it is time to start talking about our creative economy –
Aug 10, 20172 min read
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How we got in this mess - how headlines replaced news...
Our knowledge of politics, geography and history is, in a word, alarming.
Aug 3, 20172 min read
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Fake News? No, not really....
We cannot afford to allow the real and hardworking media be branded as purveyors of fake stories – we need that light of truth, and we need
Jul 31, 20173 min read
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Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
Jul 19, 20173 min read
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Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
Jul 13, 20172 min read
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NH without culture is just trees.....
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
Jul 6, 20171 min read
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Signs that it is time to get off of Twitter....
Twitter is the go-to online news and social site where users post and reply to "tweets” of 140 characters or less. Twitter is a newsfee
Jul 1, 20172 min read
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Culture defines a place, so why not share that good news?
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
Jun 30, 20171 min read
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SEO, what it means to blog for eyeballs
Use your time to tell stories through blog posts to get SEO
Jun 26, 20172 min read
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Understanding the US traveler - only 36 % of Americans hold a valid passport
U.S. travel to international destinations increased 9% in 2015 over all, but rose more than 18% to Portugal.
Jun 22, 20176 min read
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A importância da criação de uma marca
Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia
Jun 16, 20172 min read
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What is changing in travel? New Trends to watch!
Louis Karno 2017 Travel Forecast
Jun 15, 20174 min read
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Consumer trends and online channels on tourism
It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies
Jun 8, 20172 min read
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How to attract media to social media posts?
Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho
Jun 1, 20172 min read
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Sometimes you just want to hide in the bushes....
Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to
May 30, 20171 min read
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What is a press release good for?
And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera
May 24, 20172 min read
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Três maneiras para melhor promover o turismo em Portugal
Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.
May 19, 20172 min read
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