Concord, NH in a new cultural, culinary destination (that is 205 years old)
It wouldn’t be a renaissance without craft beers. Just recently it opened two microbreweries: Lithermans opened last spring and Concord Craf
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Oct 12, 20172 min read
New Hampshire's creative economy is our brand
Nonprofit cultural institutions in Greater Concord support more than 950 jobs, generating $22.4 million in household income to local residen
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Oct 9, 20172 min read
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
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Oct 5, 20173 min read
The road that goes two ways in Europe
With Britain withdrawing from the EU, and Catalonia heading for the door the Government of Spain is again demanding that the enclave of...
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Sep 28, 20172 min read
Are the media biased? Yes, but so are we….
With the decline of traditional printed media, the rise of intentionally biased media on the Internet has become the rule of the day.
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Sep 20, 20172 min read
If you want to see America – take Amtrak
As you ride their long distant trains you see tiny towns, mostly farming and mining towns that once thrived with the railroad, and now cling
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Sep 14, 20172 min read
Service – a cheap and smart way to build an advantage
The benefit to any business is simple: Training, recognition and good service can often make up for other things.
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Sep 8, 20172 min read
How Portugal became the hottest destination in Europe for Americans
PR Architect of Portugal campaign to speak to PRSA Conference on how it happened
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Sep 6, 20171 min read
SEO is alive and well
Rumors of the death SEO were premature. The Search Engine Optimization is alive and well but its mechanics have been changing - and 2017...
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Aug 31, 20173 min read
PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
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Aug 24, 20172 min read
Why Facebook works better than Google ads
Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording
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Aug 16, 20171 min read
Why American racism is dangerous
American racism is dangerous. Why? Eugenics, for one, the fake science of racial purity. It spread across America as a public health...
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Aug 10, 20172 min read
Culture kick started the NH tourism business, and needs a seat at the table
So, now with a new game plan, and our natural and cultural treasures in one basket it is time to start talking about our creative economy –
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Aug 3, 20172 min read
How we got in this mess - how headlines replaced news...
Our knowledge of politics, geography and history is, in a word, alarming.
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Jul 31, 20173 min read
Fake News? No, not really....
We cannot afford to allow the real and hardworking media be branded as purveyors of fake stories – we need that light of truth, and we need
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Jul 19, 20173 min read
Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
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Jul 13, 20172 min read
Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
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Jul 6, 20171 min read
NH without culture is just trees.....
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
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Jul 1, 20172 min read
Signs that it is time to get off of Twitter....
Twitter is the go-to online news and social site where users post and reply to "tweets” of 140 characters or less. Twitter is a newsfee
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Jun 30, 20171 min read
Culture defines a place, so why not share that good news?
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
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