Blog | Louis Karno & Company Communications

Feb 15, 20181 min read

UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

Feb 8, 20181 min read

CRISIS COMMUNICATION in cases of Fraud or Embezzlement

Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...

Feb 1, 20182 min read

Next steps for Concord’s award winning Main Street

Concord’s award winning Main Street Project is a huge success – and I am proud of my firm’s contribution to that project that has made Conco

Jan 31, 20183 min read

Everything I needed to know about marketing I learned from watching Star Trek

A huge marketing budget can seem more like an exercise in spending money than ROI. Less means smarter tactics, when every dollar counts.

Jan 24, 20182 min read

The next SEO Frontier!

The future is today for marketing. But there are new opportunities in online marketing that you need to look at as you build your brand onli

Jan 17, 20182 min read

A modern approach to travel marketing - the 5 things you need to know

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Jan 11, 20183 min read

2018 Travel Marketing Trends

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

Jan 5, 20181 min read

2017 was a good year for Louis Karno!

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

Jan 4, 20183 min read

Two Black Hat SEO Tactics That Will Work in 2018

The vast majority of organizations doing SEO should always avoid Black Hat tactics. Not only are Black Hat tactics unethical, they are...

Dec 28, 20172 min read

How the Internet is like TV back in the day...

Back in the day, when TV first came into American homes – the idea was to attract the largest possible audience. There were three major netw

Dec 20, 20172 min read

Who was Louis Karno? We will tell you the story…

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

Dec 15, 20174 min read

4 tips to use video to communicate

How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...

Dec 14, 20172 min read

Marketing lessons from the runaway success of the Concord Main Street Project

About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...

Dec 10, 20172 min read

Consolidation of Social Media

Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second...

Dec 9, 20172 min read

Gutenberg’s Revolution vs. the Internet Revolution

Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...

Dec 7, 20172 min read

Talking is always the way to work things out

With any large infrastructure project, it is important to communicate with local communities by sharing information and gathering feedback.

Dec 1, 20172 min read

The Danger of Speaking off the Record

Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...

Nov 30, 20172 min read

Deadlines, Timing and Follow-Ups

In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio

Nov 16, 20171 min read

How to write a kick-ass pitch letter and LTE

A pitch letter is a 250 to 300 word letter that presents story ideas for a journalist. You begin the letter by explaining the story idea and

Nov 14, 20173 min read

Food sells a brand, some tasty lessons...

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

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