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May 30, 20182 min read
Plato never watched Cable News (Or did he?)
Plato’s parable of the cave imagines a place where humans have been imprisoned all their lives. The cave is all they know. As prisoners,...
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May 22, 20181 min read
Something we need to think about on Memorial Day
The listing of the Hall of Flags in Concord’s Statehouse by the Preservation Alliance should have come as a wakeup call to us all this...
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May 10, 20183 min read
Who was Louis Karno? You will be surprised to learn the truth
Remington Steele time? To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died...
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May 3, 20181 min read
The Day Edward L. Bernays turned 100
A few years earlier, the Boston PRSA Chapter had enlisted me to help promote the 100th birthday of Dr. Bernays.
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Apr 26, 20182 min read
What? You are Still on WordPress? No way?!
The simple take away is this – if you are building a new site, don’t go down the html road unless you have no other option. An html site is
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Apr 19, 20183 min read
Edward L. Bernays and selling tobacco with a grand 'Green Ball'
So, Bernays' mind went to work – if he could not change the wrapper – he had to change society and make green a fashionable color…
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Apr 5, 20182 min read
Making bacon… a health food for breakfast
Bernays was never one to let the tradition stop him … he saw bacon and eggs for breakfast as a natural way to sell bacon – and his trigger w
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Mar 29, 20182 min read
Brewing the beverage of moderation
Edward Louis Bernays was born in 1891 to an Austrian-American family. His parents were Ely Bernays and Anna Freud Bernays – and yes...
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Mar 22, 20182 min read
Opening the door to the dark side of marketing
Bernays rarely told this side of the story – as he must have come to see the horrible damage and death this would cause. He said he regrette
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Mar 17, 20183 min read
What I Learned from Edward L. Bernays - the man who coined the term "Public Relations"
Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa
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Mar 15, 20183 min read
Five Tips for a Great Event
In these times, a few simple tips can spell the difference between flair and fiasco. Help! The boss wants you to organize the next sales...
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Mar 8, 20181 min read
6 Basic Social Media Rules to Remember
Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...
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Mar 2, 20182 min read
What are Gummie Bears?
At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...
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Feb 28, 20182 min read
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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Feb 22, 20181 min read
The 7 Interview Habits of Highly Effective Advocates
1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...
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Feb 15, 20181 min read
UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS
News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...
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Feb 8, 20181 min read
CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
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Feb 1, 20182 min read
Next steps for Concord’s award winning Main Street
Concord’s award winning Main Street Project is a huge success – and I am proud of my firm’s contribution to that project that has made Conco
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