Blog | Louis Karno & Company Communications

Sep 20, 20181 min read

Reconnecting Concord and New Hampshire

Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique...

Sep 13, 20182 min read

Sharing is caring: Simple tips to get your social media contents shared

Sep 6, 20182 min read

18 tips to get the attention you deserve

Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...

Aug 30, 20181 min read

How news works

News is the unusual, controversial, the new. If the airplane lands, it’s not news.

Aug 23, 20182 min read

Interviews: Pass or Fail?

When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.

Aug 9, 20182 min read

How to ace an interview; media or otherwise

Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

Aug 2, 20182 min read

One Size Fits All Marketing? Not Anymore

Life magazine is dead. And so is the one-size-fits-all marketing effort. Yes, back in the day there was one overarching message. And you as

Jul 26, 20182 min read

5 things non-profits should be thinking about now

. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then

Jul 20, 20182 min read

What we can learn from how Maine uses products to build brand

The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that

Jul 16, 20182 min read

5 social media post ideas that will grab everyone’s attention (well, almost everyone's)

In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...

Jul 12, 20182 min read

Between the arts and trees

Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea

Jul 6, 20182 min read

Introducing Americans to the Azores

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Jun 29, 20182 min read

A fresh approach to marketing Concord, NH

Everything is going right in Concord, NH, these days. The Main Street Project helped reinvent the city’s downtown – leading to a wealth of n

Jun 21, 20183 min read

2018 Trends from America that can Benefit Portugal

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Jun 14, 20183 min read

A new approach to travel marketing

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

Jun 12, 20181 min read

The world of marketing is in a state of disruptive change.

As always, the world of marketing is in a state of disruptive change. And, to be sure change is never a bad thing. Remember polyester and be

Jun 6, 20184 min read

5 Marketing Trends All Brands Should Follow Online

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

Jun 6, 20181 min read

Manage Your Blog from Your Live Site

We’ve made it quick and convenient for you to manage your blog like a boss! First Publish your site, then login directly to your live...

Jun 6, 20181 min read

Design a Stunning Blog

Your Wix Blog comes with 8 beautiful layouts to choose from. Whether you prefer a trendy postcard look or you’re going for a more...

Jun 6, 20181 min read

Blog on the Go

With Wix Blog you can do everything from your phone: write posts, follow members, manage comments & more. After you publish simply go to...

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