PR 3.0: Redefining public relations in a digital age
Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...
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May 21, 20192 min read
Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
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May 15, 20192 min read
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
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May 9, 20192 min read
Pitching stories: How to be a better ally for journalists
Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...
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Apr 30, 20194 min read
How hate crawled out of the shadows, and how to send it back
In the shadow of the latest racist shooting, there should not be a blurred line between hate speech and free speech. But to the media...
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Apr 25, 20192 min read
How to come up with an Elevator Speech that is worth the time of day
What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...
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Apr 17, 20191 min read
What Notre Dame de Paris means to NH
Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how
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Apr 11, 20191 min read
How to build a Press Release
Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br
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Apr 4, 20191 min read
Crisis in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp
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Mar 28, 20193 min read
How BMW used smart marketing to become the Ultimate Driving Machine
Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...
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Mar 21, 20193 min read
Is RALI New Hampshire for real?
One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...
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Mar 14, 20197 min read
Tips For Successful Public Speaking
• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't
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Mar 7, 20191 min read
What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
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Feb 28, 20192 min read
How to get better SEO in the US if you are in another country
I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...
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Feb 19, 20192 min read
Primary Matters: Why First in the Nation is of Value to America, and New Hampshire
Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...
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Feb 14, 20194 min read
Discovering how old propaganda is hard to escape
Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...
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Feb 7, 20191 min read
Crisis: Developing media statements
In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a
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Jan 31, 20192 min read
How do you make a Listening Session work?
Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice...
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Jan 24, 20192 min read
New Hampshire Primary Communications
As the old joke goes, its may not be spring but the sap is running. Soon, all kinds of hopeful politicians will crowd into New Hampshire...
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Jan 15, 20191 min read
The plan for I93 is a Dinosaur
The rebuilding plan for I-93 in Concord will move traffic through the city in an efficient and orderly way. But the current plan will do...
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