Blog | Louis Karno & Company Communications

Jun 12, 20193 min read

Changing minds and opinions about who you are and your brand through communication strategy

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

Jun 6, 20193 min read

5 tools every Public Relations pro should master

Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...

May 30, 20192 min read

PR 3.0: Redefining public relations in a digital age

Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...

May 21, 20192 min read

Stand Out From The Crowd: Research-Based Branding

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

May 15, 20192 min read

Why brands matter, more now than ever

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

May 9, 20192 min read

Pitching stories: How to be a better ally for journalists

Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...

Apr 30, 20194 min read

How hate crawled out of the shadows, and how to send it back

In the shadow of the latest racist shooting, there should not be a blurred line between hate speech and free speech. But to the media...

Apr 25, 20192 min read

How to come up with an Elevator Speech that is worth the time of day

What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...

Apr 17, 20191 min read

What Notre Dame de Paris means to NH

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how

Apr 11, 20191 min read

How to build a Press Release

Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br

Apr 4, 20191 min read

Crisis in cases of Fraud or Embezzlement

Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp

Mar 28, 20193 min read

How BMW used smart marketing to become the Ultimate Driving Machine

Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...

Mar 21, 20193 min read

Is RALI New Hampshire for real?

One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...

Mar 14, 20197 min read

Tips For Successful Public Speaking

• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't

Mar 7, 20191 min read

What to do when a crisis hits

Follow these 10 steps, and you should find the light at the end of the tunnel.

Feb 28, 20192 min read

How to get better SEO in the US if you are in another country

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...

Feb 19, 20192 min read

Primary Matters: Why First in the Nation is of Value to America, and New Hampshire

Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...

Feb 14, 20194 min read

Discovering how old propaganda is hard to escape

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...

Feb 7, 20191 min read

Crisis: Developing media statements

In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a

Jan 31, 20192 min read

How do you make a Listening Session work?

Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice...

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