2019 Travel Forecast: Trends that will change the world of travel
Every year we survey leading sources and journals to see what universal trends are being forecast. As a service to our friends and clients w
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Sep 20, 20181 min read
Reconnecting Concord and New Hampshire
Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique...
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Jul 12, 20182 min read
Between the arts and trees
Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea
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Jun 14, 20183 min read
A new approach to travel marketing
Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s
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Jan 17, 20182 min read
A modern approach to travel marketing - the 5 things you need to know
today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y
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Jan 11, 20183 min read
2018 Travel Marketing Trends
Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ
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Oct 9, 20172 min read
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
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Sep 20, 20172 min read
If you want to see America – take Amtrak
As you ride their long distant trains you see tiny towns, mostly farming and mining towns that once thrived with the railroad, and now cling
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Aug 31, 20173 min read
PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
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Jul 6, 20171 min read
NH without culture is just trees.....
Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...
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Jun 15, 20174 min read
What is changing in travel? New Trends to watch!
Louis Karno 2017 Travel Forecast
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May 18, 20172 min read
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you...
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Feb 22, 20172 min read
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have
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Feb 16, 20172 min read
How Portugal became the hottest destination in Europe
The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu
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