Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...

Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then

At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...