18 tips to get the attention you deserve
Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...
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Aug 9, 20182 min read
How to ace an interview; media or otherwise
Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say
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Jul 26, 20182 min read
5 things non-profits should be thinking about now
. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then
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Mar 2, 20182 min read
What are Gummie Bears?
At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...
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Feb 28, 20182 min read
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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