Pitching stories: How to be a better ally for journalists
Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...
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Mar 29, 20182 min read
Brewing the beverage of moderation
Edward Louis Bernays was born in 1891 to an Austrian-American family. His parents were Ely Bernays and Anna Freud Bernays – and yes...
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Dec 1, 20172 min read
The Danger of Speaking off the Record
Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...
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Sep 6, 20171 min read
SEO is alive and well
Rumors of the death SEO were premature. The Search Engine Optimization is alive and well but its mechanics have been changing - and 2017...
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Feb 24, 20172 min read
How constant lies change our culture, again
Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi
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