The Day Edward L. Bernays turned 100
A few years earlier, the Boston PRSA Chapter had enlisted me to help promote the 100th birthday of Dr. Bernays.
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Oct 9, 20172 min read
The little miracle of marketing Portugal to America
Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...
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Sep 8, 20172 min read
How Portugal became the hottest destination in Europe for Americans
PR Architect of Portugal campaign to speak to PRSA Conference on how it happened
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Aug 31, 20173 min read
PRSA International Conference to Feature workshop on Portugal with Jayme Simoes
We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to
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