5 tools every Public Relations pro should master
Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...
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Apr 11, 20191 min read
How to build a Press Release
Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br
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Dec 1, 20172 min read
The Danger of Speaking off the Record
Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...
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Nov 9, 20172 min read
How to write a news release that gets results
Mark the end of your release with “-30-,” or the pound sign repeated several times “###”. These inform the journalist that the release has e
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May 24, 20172 min read
What is a press release good for?
And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera
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Mar 14, 20172 min read
Is It Worth the Effort and Expense to Send Out Press Releases?
What is a press release good for? Press releases still have relevance if you follow these four best practices.
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Feb 11, 20172 min read
Is the press release dead?
The press release – as old as time itself. Does it still work? Sure it does!
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