#pr

Apr 11, 20191 min read

How to build a Press Release

Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br

Mar 7, 20191 min read

What to do when a crisis hits

Follow these 10 steps, and you should find the light at the end of the tunnel.

Mar 17, 20183 min read

What I Learned from Edward L. Bernays - the man who coined the term "Public Relations"

Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa

Feb 8, 20181 min read

CRISIS COMMUNICATION in cases of Fraud or Embezzlement

Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...

Jul 13, 20172 min read

Lawyers versus PR people…. The eternal struggle

Something bad happens, and you go around the table asking about next moves.

May 24, 20172 min read

What is a press release good for?

And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera

Apr 14, 20172 min read

6 PR lessons from United’s not-so-friendly skies

1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar

Mar 10, 20172 min read

When It Comes To Marketing, Tragedy is a Brand Killer Not a Strategy

And have a plan. It call comes back to what you are trying to do online – not how cool you think you are. You want to connect and share, no

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