18 tips to get the attention you deserve
Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...
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Aug 30, 20181 min read
How news works
News is the unusual, controversial, the new. If the airplane lands, it’s not news.
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Feb 22, 20181 min read
The 7 Interview Habits of Highly Effective Advocates
1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...
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Feb 15, 20181 min read
UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS
News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...
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Dec 15, 20174 min read
4 tips to use video to communicate
How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...
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Dec 9, 20172 min read
Gutenberg’s Revolution vs. the Internet Revolution
Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...
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