Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...

News is the unusual, controversial, the new. If the airplane lands, it’s not news.

1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

How often do you use FaceTime or similar apps to communicate with you friends and family? Hmm… I see those hands raised, but I volunteer...

Can you imagine how surreal it seemed to people in the 15th century to witness a blacksmith printing on an actual paper? Well, looking...