Some research can be qualitative, meaning focusing on definition and value. This is focused; use a small sample, and the results will provid

Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...