The sudden fall of Facebook
The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So
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Sep 13, 20182 min read
Sharing is caring: Simple tips to get your social media contents shared
Sharing is caring: Simple tips to get your social media contents shared
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Dec 10, 20172 min read
Consolidation of Social Media
Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second...
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Nov 14, 20173 min read
Food sells a brand, some tasty lessons...
I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...
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Aug 24, 20172 min read
Why Facebook works better than Google ads
Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording
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Jun 1, 20172 min read
How to attract media to social media posts?
Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho
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Feb 22, 20172 min read
How can a travel destination use social media to help sales?
The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have
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