top of page
Search


Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
Jun 12, 20193 min read
60
1


Crisis in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp
Apr 4, 20191 min read
104
0


What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
Mar 7, 20191 min read
21
0


Crisis: Developing media statements
In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a
Feb 7, 20191 min read
23
1


Organizational transitions: How to tame the dangers
Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust
Nov 29, 20182 min read
29
0


Crisis communication goals
At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t
Oct 25, 20183 min read
35
0


Recent Columbia Gas crisis has some stark lessons for us all
A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud
Oct 4, 20183 min read
11
0


6 Basic Social Media Rules to Remember
Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...
Mar 8, 20181 min read
24
1


CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
Feb 8, 20181 min read
671
1


Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
Jul 13, 20172 min read
23
1


Sometimes you just want to hide in the bushes....
Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to
May 30, 20171 min read
22
0

Springtime for Hitler and Marketing?
Know when to stop. If you are in hole, don’t dig it deeper – stop, think it through and pivot back to a safe talking point. The more you dig
Apr 15, 20172 min read
25
0


6 PR lessons from United’s not-so-friendly skies
1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar
Apr 14, 20172 min read
110
0


Why School Administrators Should Continue To Be Afraid ... Very Afraid
There many examples of how not to handle these situations. Many administrations have chosen to keep their heads down, praying that nothing
Mar 30, 20172 min read
13
1
bottom of page