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Jun 12, 20193 min read
Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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Apr 4, 20191 min read
Crisis in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp
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Mar 7, 20191 min read
What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
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Feb 7, 20191 min read
Crisis: Developing media statements
In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a
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Nov 29, 20182 min read
Organizational transitions: How to tame the dangers
Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust
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Oct 25, 20183 min read
Crisis communication goals
At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t
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Oct 4, 20183 min read
Recent Columbia Gas crisis has some stark lessons for us all
A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud
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Mar 8, 20181 min read
6 Basic Social Media Rules to Remember
Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...
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Feb 8, 20181 min read
CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
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Jul 13, 20172 min read
Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
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May 30, 20171 min read
Sometimes you just want to hide in the bushes....
Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to
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Apr 15, 20172 min read
Springtime for Hitler and Marketing?
Know when to stop. If you are in hole, don’t dig it deeper – stop, think it through and pivot back to a safe talking point. The more you dig
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Apr 14, 20172 min read
6 PR lessons from United’s not-so-friendly skies
1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar
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Mar 30, 20172 min read
Why School Administrators Should Continue To Be Afraid ... Very Afraid
There many examples of how not to handle these situations. Many administrations have chosen to keep their heads down, praying that nothing
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