My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...

Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara

The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies

A BRAND is a space in the mind, that you put there and you own…

Louis Karno and Company was hired to launch the McAuliffe-Shepard Discovery Center’s opening and to generate sustained momentum. A branding