#Portugal

Dec 10, 20193 min read

Trends: Seeing Travel in 2020 with 2020 Vision

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

Nov 26, 20193 min read

A empresa que pôs os Americanos a passar férias em Portugal

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Jun 19, 20192 min read

Public relations across borders: 3 things you should look for when hiring a PR agency in another cou

Let’s say you are planning to expand into a new market. Sure, you have made all the necessary research from a business standpoint. But...

Feb 28, 20192 min read

How to get better SEO in the US if you are in another country

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...

Feb 14, 20194 min read

Discovering how old propaganda is hard to escape

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...

Sep 27, 20181 min read

Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record

The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service

Jul 6, 20182 min read

Introducing Americans to the Azores

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N

Jun 21, 20183 min read

2018 Trends from America that can Benefit Portugal

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Oct 9, 20172 min read

The little miracle of marketing Portugal to America

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...

Sep 8, 20172 min read

How Portugal became the hottest destination in Europe for Americans

PR Architect of Portugal campaign to speak to PRSA Conference on how it happened

Aug 31, 20173 min read

PRSA International Conference to Feature workshop on Portugal with Jayme Simoes

We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to

Jul 19, 20173 min read

Portugal: Lessons for branding and using travel to sell products

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Jun 22, 20176 min read

Understanding the US traveler - only 36 % of Americans hold a valid passport

U.S. travel to international destinations increased 9% in 2015 over all, but rose more than 18% to Portugal.

Jun 16, 20172 min read

A importância da criação de uma marca

Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia

May 19, 20172 min read

Três maneiras para melhor promover o turismo em Portugal

Traduzir literalmente do português para o ingles não é solução. Os Americanos têm um ingles simples, direto e sem floreados.

May 3, 20171 min read

What about Olivença?

Spain is again rattling sabers over Gibraltar. The rocky outcrop was taken in 1704, and Spain ceded it to Britain under the Treaty of...

Apr 13, 20171 min read

Americans Flock To Portugal | Emulate Their Marketing Success

Portugal is having an amazing year in the US. The European nation is set to have a 22% increase in American guests for 2016, setting a...

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