Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how

When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.

In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...

Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip.  So, resea

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...

The benefit to any business is simple: Training, recognition and good service can often make up for other things.

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...

Louis Karno 2017 Travel Forecast