#Marketing

Jun 12, 20193 min read

Changing minds and opinions about who you are and your brand through communication strategy

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

May 15, 20192 min read

Why brands matter, more now than ever

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Apr 17, 20191 min read

What Notre Dame de Paris means to NH

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how

Aug 23, 20182 min read

Interviews: Pass or Fail?

When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.

Jul 16, 20182 min read

5 social media post ideas that will grab everyone’s attention (well, almost everyone's)

In today’s world of short attention spans getting your reader interested from the first sentence or glance is crucial. If you’re a small...

Jul 12, 20182 min read

Between the arts and trees

Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip. So, resea

Jun 14, 20183 min read

A new approach to travel marketing

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

Jun 6, 20184 min read

5 Marketing Trends All Brands Should Follow Online

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

Feb 28, 20182 min read

How to ace the media interview....

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

Feb 15, 20181 min read

UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

Jan 17, 20182 min read

A modern approach to travel marketing - the 5 things you need to know

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Jan 11, 20183 min read

2018 Travel Marketing Trends

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

Jan 5, 20181 min read

2017 was a good year for Louis Karno!

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

Dec 20, 20172 min read

Who was Louis Karno? We will tell you the story…

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

Nov 14, 20173 min read

Food sells a brand, some tasty lessons...

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

Oct 9, 20172 min read

The little miracle of marketing Portugal to America

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...

Sep 14, 20172 min read

Service – a cheap and smart way to build an advantage

The benefit to any business is simple: Training, recognition and good service can often make up for other things.

Jul 19, 20173 min read

Portugal: Lessons for branding and using travel to sell products

Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev

Jun 30, 20171 min read

Culture defines a place, so why not share that good news?

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...

Jun 15, 20174 min read

What is changing in travel? New Trends to watch!

Louis Karno 2017 Travel Forecast

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47 Warren St. Concord, NH 03301 USA

Phone:

603-224-5566

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