Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

U.S. travel to international destinations increased 9% in 2015 over all,  but rose more than 18% to Portugal.

A BRAND is a space in the mind, that you put there and you own…