travel

May 154 min read

How the Fado taught me to Speak Portuguese

I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....

May 12 min read

Unveiling the Azores: How We Changed Travel to the Atlantic Islands

Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

Apr 43 min read

Is there still an ugly American traveler?

The term "Ugly American"gained prominence in popular culture as the title of a 1958 book by William Lederer and Eugene Burdick. In 1963,...

Mar 72 min read

Branding and Sustainable Tourism: No destination is sustainable without a brand

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Dec 29, 20232 min read

Louis Karno Travel Trends for 2024: A Round-Up

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

Oct 5, 20233 min read

I helped make Portugal a top destination - and here is what needs to happen next

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

Apr 13, 20235 min read

What's New in the Alentejo? Lots!

Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...

Feb 16, 20233 min read

It's Time to Have a Serious Talk about Climate Change

Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...

Feb 2, 20234 min read

Travel for Good: Giving Back and Having an Amazing Trip

Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...

Jan 5, 20232 min read

The Alentejo is the Destination of 2023

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Dec 29, 20222 min read

Can a chicken tender be your brand?

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Dec 20, 20222 min read

2022: A Year of Thanks

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

Dec 1, 20222 min read

Travel Trends to Watch in 2023

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

Nov 3, 20222 min read

2022 Was a Year to Remember for the Alentejo

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

Sep 27, 20226 min read

Lessons Learned from 7 Weeks in Portugal’s Alentejo

They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...

Sep 16, 20222 min read

The new Secret Sauce in Marketing is Kindness

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

Aug 29, 20222 min read

Toss your “bucket list” in the bin: It's time for tourism to help the planet

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

Aug 7, 20222 min read

Want to enjoy Portugal? Just Slow Down, and Explore

The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...

Jun 24, 20223 min read

Recession: How will it impact the travel industry?

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

Feb 17, 20223 min read

2022 A Year of Uncertainty, Some Marketing Insights and Predictions

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

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