In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...

Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...

I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...

When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...

Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...