Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Feb 272 min read
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
261
Feb 93 min read
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
670
Feb 12 min read
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
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Sep 30, 20232 min read
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
270
Aug 23, 20232 min read
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
270
Aug 11, 20233 min read
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
391
Jun 15, 20232 min read
4 tips to use video to communicate
Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...
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Jun 1, 20232 min read
Multilingual websites are just good marketing
Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...
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May 30, 20233 min read
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
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Dec 1, 20222 min read
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
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Oct 12, 20222 min read
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
360
May 12, 20222 min read
Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
361
Mar 3, 20222 min read
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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Dec 30, 20212 min read
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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Dec 16, 20212 min read
Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
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Dec 2, 20214 min read
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
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Nov 4, 20212 min read
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
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Sep 2, 20212 min read
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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Jun 23, 20212 min read
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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