Public Relations 6/7

Oct 25, 20183 min read

Crisis communication goals

At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t

Sep 27, 20181 min read

Madeira Promotion Bureau Selects Louis Karno & Company as US Agency of Record

The Madeira Promotion Bureau has selected Louis Karno & Company Communications as its U.S. agency of record for public relations service

Aug 30, 20181 min read

How news works

News is the unusual, controversial, the new. If the airplane lands, it’s not news.

Aug 9, 20182 min read

How to ace an interview; media or otherwise

Whatever you say - anywhere - can follow you around endlessly and perhaps disastrously. If you don't know the answer to a question, say

May 30, 20182 min read

Plato never watched Cable News (Or did he?)

Plato’s parable of the cave imagines a place where humans have been imprisoned all their lives. The cave is all they know. As prisoners,...

May 3, 20181 min read

The Day Edward L. Bernays turned 100

A few years earlier, the Boston PRSA Chapter had enlisted me to help promote the 100th birthday of Dr. Bernays.

Apr 19, 20183 min read

Edward L. Bernays and selling tobacco with a grand 'Green Ball'

So, Bernays' mind went to work – if he could not change the wrapper – he had to change society and make green a fashionable color…

Apr 12, 20181 min read

Getting New Hampshire Covered

Getting New Hampshire covered, again

Apr 5, 20182 min read

Making bacon… a health food for breakfast

Bernays was never one to let the tradition stop him … he saw bacon and eggs for breakfast as a natural way to sell bacon – and his trigger w

Mar 29, 20182 min read

Brewing the beverage of moderation

Edward Louis Bernays was born in 1891 to an Austrian-American family. His parents were Ely Bernays and Anna Freud Bernays – and yes...

Mar 22, 20182 min read

Opening the door to the dark side of marketing

Bernays rarely told this side of the story – as he must have come to see the horrible damage and death this would cause. He said he regrette

Mar 17, 20183 min read

What I Learned from Edward L. Bernays - the man who coined the term "Public Relations"

Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa

Mar 8, 20181 min read

6 Basic Social Media Rules to Remember

Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor...

Mar 2, 20182 min read

What are Gummie Bears?

At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...

Feb 28, 20182 min read

How to ace the media interview....

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

Feb 22, 20181 min read

The 7 Interview Habits of Highly Effective Advocates

1. Have an objective in mind for every interview. For example, your objective might be to explain how the issue in question will affect...

Feb 15, 20181 min read

UNDERSTANDING NEWS – AND HOW THE NEWS MEDIA WORKS

News is the unusual, controversial, the new. If the airplane lands, it’s not news. News is local and topical. That’s what...

Jan 5, 20181 min read

2017 was a good year for Louis Karno!

We did that and so much more, thank you to all our clients new and old – and here’s wishing you a great 2018!

Dec 20, 20172 min read

Who was Louis Karno? We will tell you the story…

To be honest, I never met Louis Karno. I know he was a Polish immigrant, whose last name was Karnowsky. He died long before I was born....

Dec 14, 20172 min read

Marketing lessons from the runaway success of the Concord Main Street Project

About 1 year ago the last brick was laid on the 2-year multi-million-dollar remake of Concord’s Main Street. Our team did the public...

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