The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...

Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...

What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...

Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br

Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization.  This is esp

One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come...

Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...

Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice...

But, where the communications frontier moves, we will be there too, and we welcome 2019!

In 2017, our new effort with Granite State Progress got some 50,275 New Hampshire residents enrolled in a plan for 2018 through the Health I

Propaganda in American grew up motivating a reluctant nation to send it sons to the horrors of trench warfare by reframing the war. The Germ

The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So

Transitions. They can sure be hell to an organization.  Going from one leader to another is always a scary and unsure time.   Losing a trust

Some research can be qualitative, meaning focusing on definition and value. This is focused; use a small sample, and the results will provid