Public Relations 3/7

May 4, 20211 min read

Look North to Canada for a Marketing Opportunity

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Apr 1, 20211 min read

Why a Brand Book?

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

Mar 25, 20213 min read

Tourism marketing did not die– it just became tribal

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

Mar 4, 20212 min read

What can a Travel Destination do to market itself right now?

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

Feb 25, 20212 min read

Corporate activism and marketing empathy

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...

Feb 18, 20213 min read

Why some trust fiction over science

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

Feb 4, 20213 min read

Hate speech is not free speech

The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...

Jan 29, 20214 min read

Here Are 5 Heads Ups Before Hiring PR Firm

What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...

Jan 13, 20213 min read

Karno’s 2021 Travel Predictions - Well, maybe… here’s what could happen

We did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...

Jan 7, 20212 min read

2021: Ainda o apanhamos!

If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...

Dec 17, 20204 min read

How a BRAND Can See you Though a Crisis

These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...

Dec 9, 20202 min read

The Communication Problem with a COVID Vaccine

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

Nov 19, 20202 min read

7 Reflections on the American Market as seen from Europe

The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...

Nov 12, 20202 min read

COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

Nov 5, 20204 min read

Why do I love Portugal? Here’s an Answer for Today’s Troubled America

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

Sep 23, 20203 min read

Arts have, and can, lead the way for New Hampshire to rebuild

In the 19th century no one knew much about New Hampshire. But then a few brave artists made their way to the White Mountains in the 1850s...

Sep 18, 20203 min read

Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

Aug 27, 20204 min read

The dark talent of Arch Oboler: The man who could conceive of the world being destroyed by a chicken

His name was Arch Oboler. He was one of America’s greatest radio playwrights, and one of the most imaginative horror writers of the 20th...

Aug 20, 20204 min read

We could sure use the help of one of America’s greatest humorists right now

Fred Allen was a truly great American comedian, who is, sadly, mostly forgotten today. His dry wit and outlook made him a bit of a philosoph

Aug 13, 20202 min read

Points of light for schools as they face the future

This has to be a terrible time to be a school leader. They have been given limited resources, research, and support to bring students...

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