Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

In an era of rapid technological change and the proliferation of digital media, the significance of reading a traditional newspaper may...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...

The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...