How the Fado taught me to Speak Portuguese
I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....
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May 12 min read
Unveiling the Azores: How We Changed Travel to the Atlantic Islands
Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...
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Mar 72 min read
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Jan 234 min read
After the Election: No new Monument to the Discoveries
I am often surprised by the passion that some travelers show for Lisbon's Monument to the Discoveries, one of the most powerful bits of...
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Oct 5, 20233 min read
I helped make Portugal a top destination - and here is what needs to happen next
Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...
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Feb 2, 20234 min read
Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
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Jan 5, 20232 min read
The Alentejo is the Destination of 2023
We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...
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Dec 20, 20222 min read
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Nov 3, 20222 min read
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
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Sep 27, 20226 min read
Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
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Aug 29, 20222 min read
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
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Aug 7, 20222 min read
Want to enjoy Portugal? Just Slow Down, and Explore
The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...
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Apr 28, 20222 min read
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
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Feb 3, 20223 min read
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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Aug 5, 20212 min read
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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May 13, 20212 min read
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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Apr 13, 20212 min read
What's next in tourism? Immersion Travel
Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
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Mar 11, 20216 min read
Yes.The Monument to the Discoveries was built as Fascist Propaganda And this is why You should care
A few weeks back I innocently posted a travel blog I had written (a while ago) on Portugal to 2 travel and expat pages on Facebook. What...
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Jan 7, 20212 min read
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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Nov 19, 20202 min read
7 Reflections on the American Market as seen from Europe
The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...
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