In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....

Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...

In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...

Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...

I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...

Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...

Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...