A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

A crisis is not easy, call a professional in and get help.

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores