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May 12, 20202 min read
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
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May 7, 20204 min read
Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
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May 5, 20202 min read
I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
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Apr 29, 20202 min read
5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
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Feb 13, 20201 min read
How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
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Jan 30, 20202 min read
It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
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Jan 28, 20203 min read
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
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Jan 16, 20202 min read
Is Big Pharma Green Washing NH?
The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.
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