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What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
May 12, 20202 min read
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Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
May 7, 20204 min read
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I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
May 5, 20202 min read
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5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
Apr 29, 20202 min read
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How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
Feb 13, 20201 min read
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It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
Jan 30, 20202 min read
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What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
Jan 28, 20203 min read
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Is Big Pharma Green Washing NH?
The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.
Jan 16, 20202 min read
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